In just one of his very first press seminars as japans environment minister, addressing the international news in english, shinjiro koizumi declared it had been crucial that you make the fight environment change sexy, cool and fun.

To english-speaking ears, the remarks sounded innocuous, even dull just another politician trying to make the overwhelming challenge of global warming somewhat less daunting. in japan, but had been front-page development.

Mr koizumi had been condemned from all edges of japanese politics for flippancy and conduct unbecoming a minister regarding the international stage. partly, that was as the japanese adjective sekushii is utilized in a sexual context, but mainly it was as a result of who mr koizumi is.

The 39-year-old child of junichiro koizumi, who had been prime minister from 2001 to 2006, is one of the most popular males in japan. young, handsome and a skilled communicator, mr koizumi made headlines as he married the tv announcer christel takigawa last year, and then hit the news once more as he took paternity leave, which will be nevertheless unusual for japanese men.

The younger mr koizumi is commonly viewed as a future prime minister. for current prime minister shinzo abe, mr koizumis popularity is actually a secured asset and a threat, therefore mr abe made him environment minister last september. the task is regarded as an essential test and there isn't any shortage of competitors who wish to see him stumble.

In a job interview with the financial days, presented face-to-face with a synthetic screen to shield against coronavirus, mr koizumi sticks to japanese while he describes the reason why plan activity in japan is slow but efficient.

Including, japan is infamously partial to plastic packaging every candy possesses its own wrapper, every banana unique plastic bag but mr koizumi hopes a cost for supermarket bags will quickly alter general public attitudes.

Actually, why to bring into the charge usually japan hasnt recognised the situation with synthetic and then we wish that to happen, he claims. thats the biggest goal. but he points out a paradox: japan is a laggard on plastic packaging however it is some sort of frontrunner in recycling plastic bottles.

The recycling rate for pet (polyethylene terephthalate) bottles is 20 per cent in the usa, and 40 percent in european countries, but its 85 percent in japan, he says. the minister features some props to exhibit how the country makes the containers much more recyclable as time passes: from old containers with resin bases and metal limits towards latest examples, with branding stamped to the plastic itself generally there isn't any requirement for a wrapper.

He has a blue synthetic container from europe to show that such things aren't sold in japan. the has voluntarily agreed to create only obvious pet bottles so they are really easy to recycle a model for how the country works on ecological issues.

In europe its typical to just ban something. in japan we try to communicate whenever possible then makers and business make a voluntary effort, he claims. possibly through the european perspective its hard to understand, because absolutely nothing happens cleanly...but after hearing out everyones complaints we get on with it.

The job of environment minister passed mr koizumi partial obligation for an especially challenging problem: how to handle it with thousands of tonnes of contaminated water stored in tanks in the crippled fukushima atomic plant. no matter what several times water is passed through filtration, the radioactive isotope tritium continues to be. more water is included every day and storage area is running-out.

Japans economic climate ministry intends to clean the water in terms of possible, dilute it, then release it into the ocean. many scientists believe that may be the only practical alternative. however it is bitterly unpopular with fukushimas fishing communities plus the public at large. the politics are hard for mr koizumi to navigate, perhaps not minimum because his father is an outspoken campaigner against reactors, and younger minister has also spoken away against nuclear energy.

For fukushima, the minister jumps up to show another prop. within the spot of his room, mr koizumi has a potted plant, a radiation meter and a map. the plant, he says, keeps growing in decontaminated soil from near the fukushima reactors.

If you consider the number of radiation, its 0.05 or 0.06 microsieverts each hour, mr koizumi states. then he gestures to the chart. in the event that you have a look at [background radiation] in london, at financial occasions head office, its two fold that: 0.1 microsieverts hourly. in berlin, its 0.07. in beijing its 0.07.

Mr koizumis point is obvious sufficient: rays amounts in decontaminated places round the fukushima plant are not a hazard to individual wellness. exactly what towards water?

Tellingly, mr koizumis response is to play down the influence of any launch from fukushima. reactors in the uk and all over the world plus japan all launch tritiated [radioactive] water, he claims. if you had been to boost that for fukushima, you absolutely must face the fact reactors are usually releasing these types of water.

Explaining away the release of polluted water can be beyond also mr koizumis powers of persuasion, but he's got done much to increase the profile of ecological dilemmas in japan.

He tips to a different chart on his wall, showing prefectures and towns in japan that have focused on go zero carbon by 2050. when i became minister final september, there were only four. presently there tend to be 101, he claims. over fifty percent the people of japan has become advancing towards that goal. i do believe thats huge.