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Insider Q&A: The Knot Worldwide CEO on keeping up as Gen Z starts to wed

·1 min


Wedding Planning Marketplace Sees Success in Changing Industry #

The CEO of a well-known wedding planning marketplace reflects on the evolution of the wedding industry. Despite certain aspects that remain constant, such as the need for food and entertainment, the CEO highlights the significant changes in how couples search for and select vendors. The shift towards digital platforms has transformed the wedding planning process, making it more convenient for couples. Additionally, the CEO emphasizes the upcoming generation of soon-to-be-married individuals and the importance of adapting to their preferences and values. The marketplace also focuses on fostering strong partnerships with vendors and ensuring a good return on investment. Finally, the CEO advises a proactive and agile approach to decision-making and emphasizes the significance of speed and clarity in a people-centric company.