I compared the prices at Los Angeles's high-end grocery store Erewhon with 2 other popular markets
Erewhon, an upscale grocery store that's a favorite of celebrities and influencers, is known for its unique offerings and sky-high prices.
Over the last half-decade, Erewhon has become one of Los Angeles's hottest hangout spots and tourist attractions. Its ascendance may come as a surprise: it's a grocery store, after all. Erewhon is no ordinary grocery store, though. Instead, it's a certified organic health-food store known for its unique offerings (camel milk and sea moss gel are examples) and its sky-high prices. The grocery store chain, founded in 1966, has grown from just one location in Los Angeles to 8 stores in the last decade, with help from an investment by private equity company Stripes. Over the years, it's become a go-to spot for celebrities and influencers in Los Angeles: actor Jonah Hill has been photographed wearing a $300 "Erewhon" sweatshirt, while Hailey Bieber recently teamed up with the store to create her own $17 smoothie. I visited Erewhon's West Hollywood location to determine if there is an "Erewhon tax," meaning shoppers pay more for the same goods they could get at another grocery store.
See the difference in prices compared to Amazon-owned Whole Foods and Trader Joe's: