Cold emails are often the first step for college students or young professionals who want to break into their industry. This is a daunting task, especially for young professionals.
Those without prior work experience
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CNBC Make It's career expert Vicki Salmi says cold emails are a great way to build a network in your field of interest. Cold emails can set you apart from the rest of the job seekers and show that you're willing to think out of box.
When you email someone you are building a relationship. Do not think of a job as a transaction. Salemi advises to think of a job as a long-term partnership where you are building strong relationships to gain access to the company. Your peers and colleagues might not be doing this. This is a great way to connect with people that can help you advance your career.
This step-by-step guide from hiring experts will help you send an email that is cold and catch the attention of your dream employer.
- Do your research
Salemi advises that you should do your research before sending an email. Consider whether there are any job openings at the company or if your message is purely informational.
She says, "Ascertain what you want to achieve with the email." "Determine your goal. What is the expected outcome?" Do you want an informational interview or a job? You want an interview for a position you applied for recently? How about a foot in the front door? "Once you've identified that, be very clear in your email."
It is also important to identify the person or persons to contact. Salemi suggests that young professionals may want to consider a dual approach, which includes reaching out both to recruiters and department members.
It is crucial to identify specific contacts at the company you are targeting. Salemi explains that the key to avoiding spam is finding specific names instead of sending emails with "EMAIL".
"Identify the person you are going to email; it's better to use a specific address than a generic one."
- Establish a connection
How do you master the art of cold emailing? Sarah Doody, CEO and founder of Career Strategy Lab, tells CNBC Make It that the key to a successful cold email is to have a solid anchor point.
Think of an anchor when you think about the word "anchor"
You and the person to whom you are emailing should have a good relationship. You may have met in person or shared a friend. Or you might have conversed on the internet. Mention your connection or how you met and you will instantly increase the likelihood of someone responding," Doody says.
Salemi says, "When I was in recruitment and received cold email, I didn't pay attention to them." "I usually responded with generic responses like, "Thank you for your message, we will review your resume soon and get back to you if it is a match." "I didn't want to waste time on someone I did not already know or who I had no connection with."
Salemi said she responded more often to emails that contained a commonality, such as a shared event or a conference she attended recently.
She says, "Connections are important." Use the subject line of the email. You could use phrases like "Hello, from [insert the name of your alma mater] alumni" or "Networking through [insert mutual contacts name]" or [professional industry association].
Salemi believes that in the end, warm emails based on similarities are more effective than cold emails. Salemi advises to "change your mindset" from cold emails to warm ones. "Network to get in the door, so that when someone gets your email they know you."
She continues, "You can cold email." "I'm not saying never do it. But a warm connection with someone can significantly increase your chances of getting a response and engaging you to help you progress to the next stage."
The point is to get straight to the point
Treat your email like a
Salemi advises that an elevator pitch is a great way to market yourself quickly to recruiters or higher-level staff at the company you are targeting.
"Ask for something specific." Do not ask people to share their thoughts. Doody advises, "Ask for what you desire."
The email should be similar to a cover note, highlighting your request, two or three of your most impressive experiences, and links to professional accounts.
It should be concise and emphasize your strengths. Salemi suggests that the first sentence be a friendly salutation along with your objective. The middle section is where you explain your strengths and why people should want to speak with you. You should then conclude with an anticipated result, such as "hope to hear back from you soon."
Doody advises that shorter emails are better. Keep the request brief. This is a turnoff for many people who write novels. She says to ditch the niceties and get straight to the point.
- Be patient
Take your time when sending an email. Salemi advises not to rush your email. Spelling mistakes or using the wrong recipient can hurt your chances to advance in the company.
Be sure to address the correct person and company, especially if you're using a template for a cold email.
Continue to be patient after the email has been sent.
Salemi advises, "Keep your expectations under control with respect to timing." "Especially for
They are digital natives. They are used to instant feedback and instant communication. "This is not going to be a quick process."
"It could take a few days," she says. It could take a few days or weeks, but that's fine. This is normal and it's similar to the job hunt.
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