The eu will open up a full-scale investigation into googles $2.1bn bid for physical fitness monitoring organization fitbit, in accordance with two different people with direct familiarity with the problem, in an indication that regulators are unsatisfied using the concessions bing makes thus far.

Google has pledged not to utilize the health information collected by fitbits tens of millions of people to boost being able to target marketing and advertising.

But eu officials demanded further concessions, including guarantees that all fitbits information will be open to 3rd events on equal terms, and a vow that google would not utilize the data to enhance its internet search engine business.

The eu has made a decision to open a lengthier antitrust examination, delaying the deal further. australian regulators have raised concerns about the deal, while us political leaders have said it risks entrenching googles energy online.

Customer groups in the usa plus europe have actually informed against the deal, with beuc, the umbrella group for eu customer lobbyists, saying that regulators should assume that in practice bing uses most of fitbits at this time separate unique, very sensitive information set.

Bing declined to review but referred to its latest statement, which it said the offer ended up being about devices, perhaps not information.

The wearables space is crowded, and then we think the blend of google and fitbits equipment attempts increases competition in industry, benefiting customers and making the new generation of devices better and much more inexpensive.

We appreciate the chance to use the european commission on a strategy that safeguards customers objectives that fitbit device data will not be used for advertising.

The european commission declined to review.